Meet Luxbright intern Lennart Coen

What is your role at Luxbright?

I’m hired as a Master Thesis Intern within the Marketing and Commercial Operations department. This means that I help to establish corporate branding through different channels like social media and the website. On my first day of work, for example, I was immediately asked to join in a conference call with a video production company to walk through the storyboard. In the beginning it felt a bit overwhelming but after about a minute I thought there is a reason that they asked me to join this meeting and it’s not just to sit here, so I made some suggestions and in the end we could come to an agreement on what should be changed in the storyboard. I also help to find and evaluate potential customers and do market analysis. Today I’m halfway through my second week at Luxbright and at the moment I’m doing a market analysis (with another team member) and I also am, in team, filling in a form to apply for financing.


Why have you decided to become an Intern at Luxbright?

During last semester (fall, 2017) we had two lectures (during the Personal and Professional Development course at Handels) from the CEO of Luxbright, Gregory Carson, on negotiation techniques. During these lectures he talked about Luxbright and the opportunity to become an intern and write your thesis at Luxbright. This got me interested as I was still looking for both a topic and a potential company to write my thesis at. For the interviews I looked more into what they are exactly doing and it was both the entrepreneurial outset (I study Entrepreneurship) and the technology of X-ray, because of my family’s background in medicine, that interested me to apply for the internship.


What excites you about the future of X-ray technology?

What excites me is the progression being made and the opportunities that come with that progression. One of those is the progression towards less radiation which makes the entire technology safer to use and which comes with both opportunities in the medical and security industry. In the medical industry it would make it easier for doctors to make a diagnosis and to be able to study in 3D (with the use of VR) what is causing a problem for the patient’s body. And to see exactly what needs to be done before doing the operation. In the security industry the technology could make security at airports and for other venues safer. One thing at airports could be that you are able to scan the bags just before they go on the plane and so only those bags that are belonging to a passenger on the plane are scanned. Another option could be to even scan passengers when they go through security (so you are not only checked for metal), which would reduce the waiting time at these security points.